Photo Credit: Footwear News
Birkenstock has joined forces with Barneys New York to unleash a new retail concept. Since the idea of “retail” has been suffering these days, the two powerhouses came up with a great space- made up of nothing but stacked freight containers. They are known to be a pop-up shop available to customers only until tomorrow 9/12/2017 on 90 Gansevoort Street. Designed by, Gonzalez Haase AAS, the site is gaining a ton of traffic. The inside of the containers were designed Barneys New York Creative Director, Matthew Mazzucca. Why so special besides the concept? They created limited edition Birkenstocks, designer RTW, handbags and accessories for the fashionista who makes it downtown in time.